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Social Media Fundamentals

Master the basics of social media: From strategy to content creation, from setting up your company pages to analyzing your progress.

2hr 56min
10 chapters
English
Social Media Fundamentals Poster

Six Step Formula to Win at Social Media

Your 6-step guide to build a powerful social media presence. This guide introduces a framework to help you create a winning strategy from scratch.

54min
10 chapters
English
Six Pillars to Win at Social Media Poster

Build Your Online Personal Brand

Your roadmap to build a powerful personal brand in 2022. This guide is an easy step-by-step system for building your personal brand like a pro.

48min
8 chapters
English
Read it online
Personal Branding on Social Media Poster
About this course
This course is built for solopreneurs, business owners and professionals. You will explore foundational concepts, tactics and examples to effectively establish and communicate a strong personal brand on social media.
Written By
Mirelle Hassler
Virginie Dardenne
Steven van Kerkhoven
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Six Steps to Personal Branding

Introduction to Personal Branding
What is personal branding?
Why is it important to have a personal brand?
How to establish your personal brand
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1

Define your target audience

What is a target audience?
Create a persona for your target audience
Define your target audience
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2

Choose a niche

Finding your business's ideal niche in 4 steps
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3

How to represent yourself

How a strong visual identity helps your personal brand
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4

Maximize your LinkedIn page

11 steps to optimizing your LinkedIn profile
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5

Deliver valuable content

The content you need to post to build your personal brand
Create a content strategy for your personal brand
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6

Build relationships

How to build relationships on LinkedIn
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7

Turn your knowledge into practice

29-Step Checklist To Build Your Personal Brand